Miyerkules, Setyembre 4, 2013


ABS-CBN, the country’s largest and leading multimedia conglomerate, sustained its nationwide leadership by having the most number of Philippine TV households watching its shows whole day. ABS-CBN enjoyed its biggest lead on primetime (6PM-12MN) with an average audience share of 47%, 15 points higher than GMA’s 32%, based on data from Kantar Media that cover urban and rural homes.

Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.

ABS-CBN’s primetime supremacy drove its dominance in terms of total day audience share, hitting an average audience share of 41%, as compared to GMA’s 34%.

Superhero drama “Juan Dela Cruz” led the country’s top 15 most watched programs in August with a national TV rating of 35.9%, followed by multi-awarded drama anthology “Maalaala Mo Kaya” with 33.7%.

Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.

Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.