Kantar Media is a leading television (TV) audience measurement provider in the Philippines with capabilities in gathering TV viewing data in both digital and analog platforms. It has a total of 6.315 million homes in rural areas across the Philippines (North Luzon, Central Luzon, South Luzon, Visayas and Mindanao) and 8.820 million homes in urban areas (Metro and Mega Manila, Luzon, Visayas and Mindanao), bringing the total TV universe to 15.135 million homes nationwide. Kantar Media uses a nationwide panel size of 2,609 urban and rural homes, more than AGB Nielsen’s 1,980 homes that are only based in urban areas. Kantar Media’s audience panel covers and represents 100% of the total Philippine TV viewing population while AGB Nielsen reportedly represents only 57% of the Philippine TV viewing population. That makes Kantar Media more reliable audience measurement provider in the Philippines.
Kantar Media's current subscribers include ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Adformatix, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas.
They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery Channel, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.
May Bukas Pa remains on top of the list with 47.3% highest rating.
2012's Phenomenal TV show Walang Hanggan takes the 3rd spot after posting a 45.4% on its Finale. It's now behind May Bukas Pa and Tayong Dalawa. Primetime shows Princess and I, and Ina Kapatid Anak are also one of 2012's Favorite.
Maalaala Mo Kaya, which features Venus Raj life story, beats highest record last year (38.7%) and improves its ranking this year. (last year: 17th). Xyriel Manabat posts 37.3% rating for Wansapanataym.
Kantar Media's current subscribers include ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Adformatix, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas.
They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery Channel, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.
May Bukas Pa remains on top of the list with 47.3% highest rating.
2012's Phenomenal TV show Walang Hanggan takes the 3rd spot after posting a 45.4% on its Finale. It's now behind May Bukas Pa and Tayong Dalawa. Primetime shows Princess and I, and Ina Kapatid Anak are also one of 2012's Favorite.
Maalaala Mo Kaya, which features Venus Raj life story, beats highest record last year (38.7%) and improves its ranking this year. (last year: 17th). Xyriel Manabat posts 37.3% rating for Wansapanataym.
Showtime remains outcast as it's the only regular daytime show in the list.
Kantar Media Research Philippines officially released its national television audience measurement data on 2009. Since then, these are the shows most watched by many Filipinos. (with 35% rating and above)
1. May Bukas Pa (ABS-CBN, February 5, 2010) - 47.3%
2. Tayong Dalawa (ABS-CBN, September 25, 2009) - 45.8%
Manny Pacquiao vs. Miguel Cotto (GMA-7, November 15, 2009) - 45.8%
3. Walang Hanggan (ABS-CBN, October 26, 2012) – 45.4%
4. Agua Bendita (ABS-CBN, September 3, 2010) - 44.9%
5. TV Patrol (ABS-CBN, August 5, 2009) - 44.8%
6. Pinoy Big Brother Double Up (ABS-CBN, February 13, 2010) - 44.6%
7. Mara Clara (Remake) (ABS-CBN, June 3, 2011) - 43.4%
8. Pilipinas Got Talent (ABS-CBN, June 13, 2010) - 43.3%
9. Dahil May Isang Ikaw (ABS-CBN, January 14, 2010) - 42.9%
10. Kung Tayo'y Magkakalayo (ABS-CBN, July 9, 2010) - 42.7%
11. Manny Pacquiao vs. Ricky Hatton (GMA-7, May 3, 2009) - 41.9%
12. Manny Pacquiao vs. Antonio Margarito (GMA-7, November 14, 2010) - 41.5%
13. I Love Betty La Fea (ABS-CBN, April 24, 2009) - 41.3%
Manny Pacquiao vs. Joshua Clottey (GMA-7, March 14, 2010) - 41.3%
14. Maalaala Mo Kaya (ABS-CBN, July 21, 2012) - 40.9%
15. Princess and I (ABS-CBN, June 25, 2012) - 40.6%
16. Only You (Philippine Version) (ABS-CBN, July 20, 2009) - 40%
17. Noah (ABS-CBN, July 12, 2010) - 39.9%
18. Minsan Lang Kita Iibigin (ABS-CBN, August 19, 2009) - 39.1%
19. Manny Pacquiao vs. Juan Manuel Marquez 3 (GMA-7, November 13, 2011) - 38.9%
20. 100 Days to Heaven (ABS-CBN, November 18, 2011) - 38.7%
21. Katorse (ABS-CBN, September 25, 2009) - 38.4%
22. Pilipinas Got Talent Season 2 (ABS-CBN, June 26, 2011) - 38.2%
23. Darna (GMA-7, August 10, 2009) - 37.5%
24. Wansapanataym (ABS-CBN, July 28, 2012) - 37.3%
25. Mutya (ABS-CBN, March 16, 2011) - 36.7%
25. Dyosa (ABS-CBN, January 16, 2009) - 36.6%
27. Rated K (ABS-CBN, July 26, 2009) - 36%
Salamat, President Cory (ABS-CBN, August 5, 2009) – 36%
28. Manny Pacquiao vs. Juan Manuel Marquez 4 (GMA-7, December 9, 2012) - 35.9%
29. Ina Kapatid Anak (ABS-CBN, November 14, 2012) – 35.3%
30. Showtime (ABS-CBN, July 24, 2010) - 35%
New in the list: Walang Hanggan, Princess and I, Wansapanataym, Pacquiao-Marquez 4, and Ina Kapatid Anak
*Take note that the ratings are from a single highest recorded episode of the show (in the case of the TV series) and it is not the average ratings for the whole season.
