12 out of the top 15 most watched programs in the country in February were produced by ABS-CBN with the top four spots occupied by its primetime offerings.
Leading the pack is top-caliber drama “Walang Hanggan” with an average national TV rating of 28.5% followed by first advocacy-serye “Budoy” (27%), kid robot “E-Boy” (26.4%), and the country’s undisputed number one newscast, “TV Patrol” (26.3%). Once again “TV Patrol,” beat rival “24 Oras” which only rated at 19.4% in the previous month.
Returning hit game show “Kapamilya Deal or No Deal,” now hosted by Luis Manzano, and newest Sunday musical program “Sarah G Live” hosted by Popstar Princess Sarah Geronimo, on the other hand, debuted strong and hit an average TV rating of 21.7% and 21.3% respectively.
Other ABS-CBN programs in the top 15 are “Top Rank Live” (26.2%), “MMK” (25.8%), “Wansapanataym” (24.5%), “Junior Masterchef” (23.6%), “Rated K” (21.6%), and “Goin’ Bulilit” (19.7%).
Kantar Media, a multinational market research group that specializes in audience measurement in more than 80 countries, has 22 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services. Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, Adformatix, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, and Wellmade Manufacturing Corporation. They also include pan-regional networks likes CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, and Sony Pictures Television International.
