Lunes, Agosto 5, 2013


ABS-CBN, the country’s leading and largest multimedia conglomerate, remained on top of the ratings game in July with more Filipinos tuning in to its programs with a total day audience share of 42%, eight points higher than rival GMA with only 34%, based on data from Kantar Media that cover urban and rural homes.

Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.

ABS-CBN also kept its stronghold of the primetime block (6PM-12NN) despite GMA’s new offerings, with a recorded audience share of 47%, higher by 14 points than GMA’s 33%. Primetime is the most important timeblock when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers efficiently.

Kantar Media’s report also showed that 13 programs in the top 15 in July were produced by ABS-CBN. GMA Network had 5.

Here are the top 15 TV programs in July 2013 ranked according to their average ratings for the whole month.

And here are the ratings from different areas of the country.