Huwebes, Oktubre 3, 2013


ABS-CBN Corporation, the country’s leading and largest multimedia conglomerate, maintained its lead over rival TV stations in terms of viewership across urban and rural households with an average audience share of 42%, or eight points ahead of GMA’s 34%, based on data from Kantar Media.

Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.

Twelve out of the country’s top 15 most watched programs were produced by ABS-CBN.

Topping the list is multi-awarded drama anthology “Maalaala Mo Kaya,” which recorded a national TV rating of 34.1%, a slight increase from last month’s 33.7%, followed by “Juan Dela Cruz” (33.2%), “Wansapanataym” (32.3%), “TV Patrol” (29.9%) and “Got to Believe” (29.6%).

Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.

Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.