Lunes, Marso 4, 2013

ABS-CBN continues to top; moves ahead further in February TV ratings!

ABS-CBN Corporation, the country’s leading and largest multimedia conglomerate, widened its lead over rival TV stations in February with an average audience share growing to 42%, or 10 points higher than GMA Network’s 32%.

Data from Kantar Media show that more Filipino households across urban and rural areas watched ABS-CBN’s top-quality programs as its total day share rose two points from 40% in January, while GMA suffered a one-point drop from 33% in the previous month.

Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while AGB Nielsen reportedly has 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.

February’s figures also reveal that ABS-CBN’s primetime block (6PM-12MN) pulled away with an audience share of 47%, a three-point increase from 44% in January, while GMA dipped to 29% from 31%. GMA’s decline in primetime viewership was also seen in Metro Manila where it only garnered an audience share of 34%, losing to ABS-CBN’s 37%.

The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers efficiently.

ABS-CBN’s primetime dominance was even bolstered by the viewership of its top programs “Ina Kapatid Anak,” which enjoyed a national TV rating of 37.2% and superhero drama “Juan Dela Cruz” with 37.9%. “Princess and I,” meanwhile, finished on top of its game with a whopping 38.1% on its much-anticipated finale last February 1.

The fourth season of talent reality show “Pilipinas Got Talent” rose to 28.4%, while newcomer “Apoy sa Dagat” blazed on primetime with a strong 25.6%.

“Maalaala Mo Kaya” (30.4%) continued to outperform rival program “Magpakailanman,” which only managed 21.3%.

“TV Patrol” also remained as the country’s number one newscast with a national TV rating of 28.5%.

ABS-CBN secured the top 12 slots on the list of the 15 most watched programs in February namely “Princess and I” (38.1%), “Juan Dela Cruz” (37.9%), “Ina Kapatid Anak” (37.2%), “Wansapanataym” (32.2%), “Maalaala Mo Kaya” (30.4%), “TV Patrol” Weekday (28.5%, “Pilipinas Got Talent” (28.4%, “Be Careful With My Heart” (28%), “Apoy sa Dagat “(25.6%), “Rated K” (24.8%), Kapamilya Deal or No Deal” (24.3%), and “Goin’ Bulilit” (22.8%).

In Total Balance Luzon (areas in Luzon outside Mega Manila), ABS-CBN averaged a total day audience share of 42% vs GMA’s 36%. Half of the viewers in the Visayas also tuned in to ABS-CBN with 50% vs GMA’s 25%. In Mindanao, ABS-CBN’s audience share averaged 54% compared to GMA’s 22%.

Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It Is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.

Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.