Martes, Setyembre 25, 2012

12 key areas where ABS-CBN registers strong TV ratings! - Kantar Media National Household

ABS-CBN Corporation, the country’s largest and leading multimedia conglomerate, continued its domination nationwide, including 12 key regional areas with huge TV viewing population.

The strong performance of ABS-CBN in these areas help drive ABS-CBN’s leadership in national TV ratings among urban and rural homes nationwide. ABS-CBN’s average audience share reached 43% nationwide on total day viewership in August, or 12 points higher than rival GMA’s 31%.

Looking at the different areas nationwide, Kantar Media TV ratings data show ABS-CBN registered its highest audience share of 73% in Legaspi with a majority of local residents tuning in to its shows and enjoyed an overwhelming 60-point lead over GMA’s 13%. Similarly, ABS-CBN also obtained a 72% audience share in Iloilo, higher by 58 points than GMA’s 14%.

In Luzon, ABS-CBN won in the provinces of Batangas and Naga with a majority of local residents watching its programs. ABS-CBN led in Batangas with 69% audience share vs GMA’s 17% and topped all TV stations in Naga with a 69% audience share vs. GMA’s 13%.

In the Visayas, ABS-CBN also conquered Cebu with 63% audience share vs GMA’s 18% and won the hearts of Negrenses with a 62% audience share in Bacolod vs GMA’s 10%.

The same winning trend is also seen in Mindanao where ABS-CBN dominated Davao with a 68% audience share vs TV5′s 12% and GMA’s 9%. ABS-CBN remained as the market leader in Cagayan de Oro where its audience share hit 58% vs TV5′s 20% and GMA’s 12%. ABS-CBN reigned in General Santos with an audience share of 51% vs. TV5′s 28% and GMA’s 12%.

While ABS-CBN clearly topped all 12 key areas, its rivals GMA only managed to come in distant second in eight areas while TV5 placed second in four areas.

ABS-CBN recently announced the building of ten new relay stations and the enhancement of the TV and radio coverage of its existing regional stations inluding Oriental Mindoro, Davao Oriental, Antique, and Negros Occidental.