Kantar Media’s data for the full year of 2014 showed that ABS-CBN garnered a total day (6AM to 12MN) average national audience share of 44%, or ten points higher than GMA’s 34%. ABS-CBN, meanwhile, remained supreme in the primetime block as it hit an average audience share of 49%, or a whopping 17-point lead over GMA’s 32%.
Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.
The Kapamilya network also won the early afternoon (12NN to 3PM) and late afternoon blocks (3PM to 6PM) with 42% average audience share on both time blocks, while GMA registered 35% and 34% respectively.
ABS-CBN programs also captured all the slots on the list of the 20 most watched programs in the country last year, with the Twitter-trending singing reality show “The Voice Kids” leading the pack with an average national TV rating of 34.5%.
TOP 20 SHOWS (BASED ON AVERAGE RATING)
1. THE VOICE KIDS 34.5%
2. HONESTO 31.7%
3. MARS RAVELO'S DYESEBEL 30.1%
4. IKAW LAMANG 28.4%
5. GOT TO BELIEVE 28.3%
6. HAWAK KAMAY 28.1%
7. MAALAALA MO KAYA 28.0%
8. DREAM DAD 27.7%
9. THE VOICE OF THE PHILIPPINES SEASON 2 27.5%
10. WANSAPANATAYM 27.1%
11. TV PATROL 27.0%
12. FOREVERMORE 26.8%
13. ANNALIZA 22.9%
14. RATED K HANDA NA BA KAYO? 22.7%
15. THE LEGAL WIFE 22.4%
16. BAGITO 22.1%
17. PURE LOVE 21.6%
18. HOME SWEETIE HOME 21.5%
19. MGA KWENTO NI MARC LOGAN 21.1%
20. TWO WIVES 20.9%
TOP 15 PILOT EPISODES
1 ABS-CBN THE VOICE KIDS 33.3%
2 ABS-CBN MARS RAVELO’S DYESEBEL 32.8%
3 ABS-CBN DREAM DAD 29.0%
4 ABS-CBN THE VOICE OF THE PHILIPPINES SEASON 2 28.3%
5 ABS-CBN IKAW LAMANG 27.4%
6 ABS-CBN BAGITO 27.2%
7 ABS-CBN FOREVERMORE 27.1%
8 ABS-CBN HAWAK KAMAY 24.0%
9 ABS-CBN MIRABELLA 22.0%
10 ABS-CBN SANA BUKAS PA ANG KAHAPON 21.7%
11 ABS-CBN THE LEGAL WIFE 21.0%
12 ABS-CBN PINOY BIG BROTHER ALL IN 20.5%
13 ABS-CBN HOME SWEETIE HOME 19.9%
14 ABS-CBN TWO WIVES 19.8%
15 ABS-CBN PURE LOVE 19.5%
TOP 15 FINALE EPISODES
1 ABS-CBN GOT TO BELIEVE 38.6%
2 ABS-CBN THE VOICE KIDS 37.2%
3 ABS-CBN THE LEGAL WIFE 36.2%
4 ABS-CBN HONESTO 35.4%
5 ABS-CBN IKAW LAMANG 34.1%
6 ABS-CBN HAWAK KAMAY 33.5%
7 ABS-CBN PURE LOVE 29.2%
8 ABS-CBN PINOY BIG BROTHER ALL IN 27.9%
9 ABS-CBN ANNALIZA 27.7%
10-11 ABS-CBN SANA BUKAS PA ANG KAHAPON 27.3%
10-11 ABS-CBN MIRABELLA 27.3%
12 ABS-CBN MARS RAVELO’S DYESEBEL 23.1%
13 ABS-CBN MARIA MERCEDES 22.8%
14 GMA NINO 22.5%
15 GMA MY DESTINY 21.8%
HIGHEST RATING POSTED BY A SINGLE SHOW OR TELECAST
1 38.6% ABS-CBN GOT TO BELIEVE March 7
2 38.4% ABS-CBN MAALAALA MO KAYA August 16
3 37.7% ABS-CBN THE VOICE KIDS July 26
4 36.2% ABS-CBN THE LEGAL WIFE June 13
5 36.1% ABS-CBN HONESTO March 7
6 34.9% ABS-CBN MARS RAVELO’S DYESEBEL May 22
7 34.1% ABS-CBN IKAW LAMANG October 24
8 34.0% GMA PACQUIAO VS ALGIERI HUNGRY FOR GLORY November 23
9 33.7% ABS-CBN TV PATROL January 29
10 33.5% ABS-CBN HAWAK KAMAY November 21
11 32.9% ABS-CBN BET ON YOUR BABY SEASON 1 March 22
12 32.5% ABS-CBN WANSAPANATAYM March 8
13 32.2% ABS-CBN DREAM DAD December 4
14 32.1% GMA PACQUIAO-BRADLEY 2 VINDICATION April 13
15-16 31.0% ABS-CBN FOREVERMORE November 14
15-16 31.0% ABS-CBN THE VOICE OF THE PHILIPPINES SEASON 2 November 29
