ABS-CBN continues its leadership in nationwide TV viewing across urban and rural homes in February with an average national audience share of 42%, or seven points higher compared to GMA’s 35%, according to data from Kantar Media.
Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.
ABS-CBN’s primetime (6PM-12MN) block remains undisputed with an average audience share of 48%, which is 17 points higher than GMA’s 31%. Primetime Bida’s consistent dominance is a result of viewers’ strong support for the network’s top-caliber drama series such as “Dream Dad” (29.4), “Forevermore” (28.6%), “Two Wives (21.4%), and “Bagito” (16.7%).
The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.
Aside from primetime, the Kapamilya network’s late afternoon (3PM-6PM) block also rose compared to the previous month. From an average audience share of 37% in January, ABS-CBN’s late afternoon block climbed to 39% in February. It was strengthened by the return of “Kapamilya Deal or No Deal,” which hit an average national TV rating of 11.2%, or four points higher compared to its two rivals on GMA, “My Name is Kim Sam Soon” (7.4%) and “Fall In Love With Me” (7.1%).
ABS-CBN also successfully launched its newest current affairs programs “Sports U” (9.5%), “Tapatan Ni Tunying” (9.4%), “3-in-1” (9.3%), “RealiTV” (8.9%), and “Mission Possible” (8.5%).
FEBRUARY 2015
TOP 10 REGULAR PROGRAMS (AVERAGE RTG %)
1 ABS-CBN DREAM DAD 29.4%
2 ABS-CBN FOREVERMORE 28.6%
3 ABS-CBN MAALAALA MO KAYA 27.9%
4 ABS-CBN TV PATROL WEEKDAY 25.2%
5 ABS-CBN RATED K HANDA NA BA KAYO? 24.6%
6 ABS-CBN THE VOICE OF THE PHILIPPINES SEASON 2 24.4%
7 ABS-CBN WANSAPANATAYM 23.5%
8 ABS-CBN TWO WIVES 21.4%
9 ABS-CBN HOME SWEETIE HOME 21.1%
10 GMA MAGPAKAILANMAN 19.9%
Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.
ABS-CBN’s primetime (6PM-12MN) block remains undisputed with an average audience share of 48%, which is 17 points higher than GMA’s 31%. Primetime Bida’s consistent dominance is a result of viewers’ strong support for the network’s top-caliber drama series such as “Dream Dad” (29.4), “Forevermore” (28.6%), “Two Wives (21.4%), and “Bagito” (16.7%).
The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.
Aside from primetime, the Kapamilya network’s late afternoon (3PM-6PM) block also rose compared to the previous month. From an average audience share of 37% in January, ABS-CBN’s late afternoon block climbed to 39% in February. It was strengthened by the return of “Kapamilya Deal or No Deal,” which hit an average national TV rating of 11.2%, or four points higher compared to its two rivals on GMA, “My Name is Kim Sam Soon” (7.4%) and “Fall In Love With Me” (7.1%).
ABS-CBN also successfully launched its newest current affairs programs “Sports U” (9.5%), “Tapatan Ni Tunying” (9.4%), “3-in-1” (9.3%), “RealiTV” (8.9%), and “Mission Possible” (8.5%).
FEBRUARY 2015
TOP 10 REGULAR PROGRAMS (AVERAGE RTG %)
1 ABS-CBN DREAM DAD 29.4%
2 ABS-CBN FOREVERMORE 28.6%
3 ABS-CBN MAALAALA MO KAYA 27.9%
4 ABS-CBN TV PATROL WEEKDAY 25.2%
5 ABS-CBN RATED K HANDA NA BA KAYO? 24.6%
6 ABS-CBN THE VOICE OF THE PHILIPPINES SEASON 2 24.4%
7 ABS-CBN WANSAPANATAYM 23.5%
8 ABS-CBN TWO WIVES 21.4%
9 ABS-CBN HOME SWEETIE HOME 21.1%
10 GMA MAGPAKAILANMAN 19.9%
