ABS-CBN welcomes the year 2015 strongly as it remains the most watched TV network in the country with an average national audience share of 42%, or six points higher compared to GMA’s 36%, based on data from Kantar Media for the month of January.
Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.
ABS-CBN continues its stronghold in the primetime (6PM-12MN) block with an average audience share of 47%, or 14 points higher than GMA (33%). The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.
The supremacy of Kapamilya network’s Primetime Bida was strengthened by its top-caliber drama series such as “Dream Dad” (25.8%), “Forevermore” (24%), and “Two Wives” (18.9%).
JANUARY 2015
TOP 10 REGULAR PROGRAMS (AVERAGE RTG %)
1 ABS-CBN DREAM DAD 25.8%
2 ABS-CBN MAALAALA MO KAYA 25.5%
3 ABS-CBN FOREVERMORE 24.0%
4 ABS-CBN TV PATROL WEEKDAY 23.7%
5 ABS-CBN RATED K HANDA NA BA KAYO? 22.2%
6 ABS-CBN HOME SWEETIE HOME 21.9%
7 ABS-CBN WANSAPANATAYM 21.8%
8 ABS-CBN THE VOICE OF THE PHILIPPINES SEASON 2 20.7%
9 GMA MAGPAKAILANMAN 19.9%
10 ABS-CBN TWO WIVES 18.9%
ABS-CBN MGA KWENTO NI MARC LOGAN 18.9%
Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.
ABS-CBN continues its stronghold in the primetime (6PM-12MN) block with an average audience share of 47%, or 14 points higher than GMA (33%). The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.
The supremacy of Kapamilya network’s Primetime Bida was strengthened by its top-caliber drama series such as “Dream Dad” (25.8%), “Forevermore” (24%), and “Two Wives” (18.9%).
JANUARY 2015
TOP 10 REGULAR PROGRAMS (AVERAGE RTG %)
1 ABS-CBN DREAM DAD 25.8%
2 ABS-CBN MAALAALA MO KAYA 25.5%
3 ABS-CBN FOREVERMORE 24.0%
4 ABS-CBN TV PATROL WEEKDAY 23.7%
5 ABS-CBN RATED K HANDA NA BA KAYO? 22.2%
6 ABS-CBN HOME SWEETIE HOME 21.9%
7 ABS-CBN WANSAPANATAYM 21.8%
8 ABS-CBN THE VOICE OF THE PHILIPPINES SEASON 2 20.7%
9 GMA MAGPAKAILANMAN 19.9%
10 ABS-CBN TWO WIVES 18.9%
ABS-CBN MGA KWENTO NI MARC LOGAN 18.9%
