ABS-CBN remained undisputed in national TV viewership in October as more urban and rural households tuned in to its programs, hitting an average total day audience share of 44%, or nine points higher than GMA’s 35%, based on data from Kantar Media.
ABS-CBN also preserved its stronghold in the primetime block (6PM-12MN), where it recorded an average national audience share of 49%, a strong 15-point lead over GMA’s 34%. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.
The Primetime Bida of ABS-CBN also showed its supremacy in other key territories such as Balance Luzon (areas in Luzon outside Mega Manila), where it triumphed with an average audience share of 54%, in the Visayas with 61%, and in Mindanao with 60%. GMA’s primetime block, on the other hand, garnered only 32%, 26%, and 27% respectively for the said areas.
ABS-CBN also preserved its stronghold in the primetime block (6PM-12MN), where it recorded an average national audience share of 49%, a strong 15-point lead over GMA’s 34%. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.
The Primetime Bida of ABS-CBN also showed its supremacy in other key territories such as Balance Luzon (areas in Luzon outside Mega Manila), where it triumphed with an average audience share of 54%, in the Visayas with 61%, and in Mindanao with 60%. GMA’s primetime block, on the other hand, garnered only 32%, 26%, and 27% respectively for the said areas.
OCTOBER 2014
TOTAL LUZON
ABS-CBN - 40% ; GMA-7 - 34% ; TV5 - 9%
*Balance Luzon (North, Central, & South Luzon)
ABS-CBN - 47% ; GMA-7 - 36% ; TV5 - 7%
*Metro Manila
ABS-CBN - 35% ; GMA-7 - 31% ; TV5 - 11%
*Suburbs (Cavite, Laguna, Bulacan, & Rizal)
ABS-CBN - 33% ; GMA-7 - 33% ; TV5 - 10%
*Mega Manila (Metro Manila & Suburbs)
ABS-CBN - 33% ; GMA-7 - 32% ; TV5 - 10%
TOTAL VISAYAS
ABS-CBN - 56% ; GMA-7 - 28% ; TV5 - 5%
TOTAL MINDANAO
ABS-CBN - 53% ; GMA-7 - 27% ; TV5 - 6%
TOTAL PHILIPPINES
ABS-CBN - 44% ; GMA-7 - 35% ; TV5 - 7%
TOP 15 REGULAR PROGRAMS
1 ABS-CBN IKAW LAMANG 29.7%
2 ABS-CBN THE VOICE OF THE PHILIPPINES SEASON 2 28.3%
ABS-CBN HAWAK KAMAY 28.3%
3 ABS-CBN TV PATROL WEEKDAY 28.2%
4 ABS-CBN WANSAPANATAYM 27.4%
5 ABS-CBN HOME SWEETIE HOME 26.7%
6 ABS-CBN FOREVERMORE 26.6%
7 ABS-CBN MAALAALA MO KAYA 25.9%
8 ABS-CBN RATED K HANDA NA BA KAYO? 23.6%
ABS-CBN PURE LOVE 23.6%
ABS-CBN MGA KWENTO NI MARC LOGAN 23.6%
9 ABS-CBN SANA BUKAS PA ANG KAHAPON 22.9%
10 ABS-CBN GOIN’ BULILIT 22.1%
11 GMA-7 KAPUSO MO, JESSICA SOHO 20.0%
ABS-CBN TWO WIVES 20.0%
12 GMA-7 MAGPAKAILANMAN 19.8%
13 GMA-7 MY DESTINY 19.4%
14 GMA-7 STRAWBERRY LANE 19.3%
15 GMA-7 PEPITO MANALOTO ANG TUNAY NA KWENTO 19.1%
TOTAL LUZON
ABS-CBN - 40% ; GMA-7 - 34% ; TV5 - 9%
*Balance Luzon (North, Central, & South Luzon)
ABS-CBN - 47% ; GMA-7 - 36% ; TV5 - 7%
*Metro Manila
ABS-CBN - 35% ; GMA-7 - 31% ; TV5 - 11%
*Suburbs (Cavite, Laguna, Bulacan, & Rizal)
ABS-CBN - 33% ; GMA-7 - 33% ; TV5 - 10%
*Mega Manila (Metro Manila & Suburbs)
ABS-CBN - 33% ; GMA-7 - 32% ; TV5 - 10%
TOTAL VISAYAS
ABS-CBN - 56% ; GMA-7 - 28% ; TV5 - 5%
TOTAL MINDANAO
ABS-CBN - 53% ; GMA-7 - 27% ; TV5 - 6%
TOTAL PHILIPPINES
ABS-CBN - 44% ; GMA-7 - 35% ; TV5 - 7%
TOP 15 REGULAR PROGRAMS
1 ABS-CBN IKAW LAMANG 29.7%
2 ABS-CBN THE VOICE OF THE PHILIPPINES SEASON 2 28.3%
ABS-CBN HAWAK KAMAY 28.3%
3 ABS-CBN TV PATROL WEEKDAY 28.2%
4 ABS-CBN WANSAPANATAYM 27.4%
5 ABS-CBN HOME SWEETIE HOME 26.7%
6 ABS-CBN FOREVERMORE 26.6%
7 ABS-CBN MAALAALA MO KAYA 25.9%
8 ABS-CBN RATED K HANDA NA BA KAYO? 23.6%
ABS-CBN PURE LOVE 23.6%
ABS-CBN MGA KWENTO NI MARC LOGAN 23.6%
9 ABS-CBN SANA BUKAS PA ANG KAHAPON 22.9%
10 ABS-CBN GOIN’ BULILIT 22.1%
11 GMA-7 KAPUSO MO, JESSICA SOHO 20.0%
ABS-CBN TWO WIVES 20.0%
12 GMA-7 MAGPAKAILANMAN 19.8%
13 GMA-7 MY DESTINY 19.4%
14 GMA-7 STRAWBERRY LANE 19.3%
15 GMA-7 PEPITO MANALOTO ANG TUNAY NA KWENTO 19.1%
