ABS-CBN Corporation sustained its leadership over rival TV networks in March as more Filipinos nationwide watched its programs, hitting an average audience share of 44%, or 10 points ahead of GMA’s 34%, based on data from Kantar Media.

Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.

MARCH 2014

TOTAL LUZON
ABS-CBN - 41% ; GMA-7 - 36% ; TV5 - 10%

-Balance Luzon (North, Central, & South Luzon)
ABS-CBN - 45% ; GMA-7 - 37% ; TV5 - 8%

-Metro Manila
ABS-CBN - 35% ; GMA-7 - 32% ; TV5 - 11%

-Suburbs (Cavite, Laguna, Bulacan, & Rizal)
ABS-CBN - 31% ; GMA-7 - 34% ; TV5 - 14%

-Mega Manila (Metro Manila & Suburbs)
ABS-CBN - 34% ; GMA-7 - 33% ; TV5 - 12%

TOTAL VISAYAS
ABS-CBN - 62% ; GMA-7 - 23% ; TV5 - 7%

TOTAL MINDANAO
ABS-CBN - 63% ; GMA-7 - 22% ; TV5 - 8%

TOTAL PHILIPPINES
ABS-CBN - 44% ; GMA-7 - 34% ; TV5 - 10%


TOP 15 REGULAR PROGRAMS
MARCH 2014
   
1 ABS-CBN GOT TO BELIEVE 34.6%
2 ABS-CBN HONESTO 34.2%
3 ABS-CBN MAR’S RAVELO’S DYESEBEL 32.2%
4 ABS-CBN WANSAPANATAYM 31.3%
5 ABS-CBN MAALAALA MO KAYA 28.8%
6 ABS-CBN TV PATROL 28.2%
7 ABS-CBN IKAW LAMANG 27.6%
8 ABS-CBN BET ON YOUR BABY 26.7%
9 ABS-CBN ANNALIZA 22.9%
10 ABS-CBN RATED K 22.6%
11 GMA-7 KAPUSO MO, JESSICA SOHO 21.2%
12 ABS-CBN GANDANG GABI VICE 20.6%
13 ABS-CBN HOME SWEETIE HOME 19.9%
14 GMA-7 PEPITO MANALOTO 19.8%
15 ABS-CBN BE CAREFUL WITH MY HEART 18.8%