Kantar Media is a leading television (TV) audience measurement provider in the Philippines with capabilities in gathering TV viewing data in both digital and analog platforms. It has a total of 6.315 million homes in rural areas across the Philippines (North Luzon, Central Luzon, South Luzon, Visayas and Mindanao) and 8.820 million homes in urban areas, bringing the total TV universe to 15.135 million homes nationwide. Kantar Media uses a nationwide panel size of 2,609 urban and rural homes, more than AGB Nielsen’s 1,980 homes that are only based in urban areas. Kantar Media’s audience panel covers and represents 100% of the total Philippine TV viewing population while AGB Nielsen reportedly represents only 57% of the Philippine TV viewing population. That makes Kantar Media more reliable audience measurement provider in the Philippines.
Kantar Media's current subscribers include ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Adformatix, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas.
They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery Channel, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.
Kantar Media Research Philippines officially released its national television audience measurement data on 2009. Since then, these are the shows most watched by many Filipinos with 35% rating and above.
Kantar Media's current subscribers include ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Adformatix, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas.
They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery Channel, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.
Kantar Media Research Philippines officially released its national television audience measurement data on 2009. Since then, these are the shows most watched by many Filipinos with 35% rating and above.
1. May Bukas Pa (ABS-CBN, February 5, 2010) - 47.3%
2. Tayong Dalawa (ABS-CBN, September 25, 2009) - 45.8%
Manny Pacquiao vs. Miguel Cotto (GMA-7, November 15, 2009) - 45.8%
3. Agua Bendita (ABS-CBN, September 3, 2010) - 44.9%
4. TV Patrol (ABS-CBN, August 5, 2009) - 44.8%
5. Pinoy Big Brother Double Up (ABS-CBN, February 13, 2010) - 44.6%
6. Mara Clara (Remake) (ABS-CBN, June 3, 2011) - 43.4%
7. Pilipinas Got Talent (ABS-CBN, June 13, 2010) - 43.3%
8. Dahil May Isang Ikaw (ABS-CBN, January 14, 2010) - 42.9%
9. Kung Tayo'y Magkakalayo (ABS-CBN, July 9, 2010) - 42.7%
10. Manny Pacquiao vs. Ricky Hatton (GMA-7, May 3, 2009) - 41.9%
11. Manny Pacquiao vs. Antonio Margarito (GMA-7, November 14, 2010) - 41.5%
12. I Love Betty La Fea (ABS-CBN, April 24, 2009) - 41.3%
Manny Pacquiao vs. Joshua Clottey (GMA-7, March 14, 2010) - 41.3%
13. Only You (Philippine Version) (ABS-CBN, July 20, 2009) - 40%
14. Noah (ABS-CBN, July 12, 2010) - 39.9%
15. Minsan Lang Kita Iibigin (ABS-CBN, August 19, 2009) - 39.1%
16. Manny Pacquiao vs. Juan Manuel Marquez 3 (GMA-7, November 13, 2011) - 38.9%
17. Maalaala Mo Kaya (ABS-CBN, August 20, 2011) - 38.7%
100 Days to Heaven (ABS-CBN, November 18, 2011) - 38.7%
18. Katorse (ABS-CBN, September 25, 2009) - 38.4%
19. Pilipinas Got Talent Season 2 (ABS-CBN, June 26, 2011) - 38.2%
20. Darna (GMA-7, August 10, 2009) - 37.5%
21. Mutya (ABS-CBN, March 16, 2011) - 36.7%
22. Dyosa (ABS-CBN, January 16, 2009) - 36.6%
23. Rated K (ABS-CBN, July 26, 2009) - 36%
Salamat, President Cory (ABS-CBN, August 5, 2009) – 36%
24. Showtime (ABS-CBN, July 24, 2010) - 35%
And here are the top rating daytime shows since 2009: (with 25% rating and above)
1. Manny Pacquiao vs. Miguel Cotto (GMA-7, November 15, 2009) - 45.8%
2. Manny Pacquiao vs. Ricky Hatton (GMA-7, May 3, 2009) - 41.9%
3. Manny Pacquiao vs. Antonio Margarito (GMA-7, November 14, 2010) - 41.5%
4. Manny Pacquiao vs. Joshua Clottey (GMA-7, March 14, 2010) - 41.3%
5. Manny Pacquiao vs. Juan Manuel Marquez 3 (GMA-7, November 13, 2011) - 38.9%
6. Showtime (ABS-CBN, July 24, 2010) - 35%
7. Floyd Mayweather Jr. vs. Juan Manuel Marquez (ABS-CBN, September 20, 2009) - 32.6%
8. Wowowee (ABS-CBN, September 21, 2009) - 32.3%
Salamat, President Cory (ABS-CBN, August 5, 2009) - 32.3%
9. Miss Universe 2011 (ABS-CBN, September 13, 2011) - 31%
10. Manny Pacquiao vs. Shane Mosley (GMA-7, May 8, 2011) - 30.9%
11. Eat Bulaga! (GMA-7, November 12, 2011) - 30.5%
12. Nonito Donaire Jr. vs. Rafael Concepcion (GMA-7, August 16, 2009) - 27.6%
13. Kambal sa Uma (ABS-CBN, August 5, 2009) - 27.2%
14. Dapat Ka Bang Mahalin? (GMA-7, April 30, 2009) - 27%
15. Nonito Donaire Jr. vs. Manuel Vargas (ABS-CBN, February 14, 2010) - 26%
16. Nonito Donaire Jr. vs. Fernando Montiel (ABS-CBN, February 20, 2011) - 25.7%
17. Precious Hearts Romances: Bud Brothers (ABS-CBN, May 19, 2009) - 25.6%
18. Nonito Donaire Jr. vs. Omar Andres Narvaez (ABS-CBN, October 23, 2011) - 25.4%
*Take note that the ratings are from a single highest recorded episode of the show (in the case of the TV series) and it is not the average ratings for the whole season.
